The Brand

The Stella Nova brand is based on the imaginary character Stella Nova and her universe. 
Stella and her wardrobe are a source of inspiration for all the collections. The collections are always mirrored in Stella’s world and her “must have” wardrobe.

Our Brand Essence is "Liberating skewness" elaborated in our 4 core values

Love: Stella Nova wishes the best for other people, cares for and engages in others needs and situation. Stella Nova is honest, respects and has confidence in others. Stella Nova has a positive approach towards life and makes the best of every day and occasion. 

Unpredictability: Stella Nova is uncommon, unpretentious and always changing. Stella Nova is without fixed time and place, forward-looking with nostalgic whims, goes by Stella´s universe - not the dogmas of the fashion world. Stella Nova engages in play and impulsivity, joy and enthusiasm, and makes daily life a celebration.

Eccentricity: Stella Nova is completely individualistic, but not self-sufficient. Stella Nova is reflective, but loves socializing, ponders on thoughts and ideas and transforms them into a unique expression. Stella Nova creates a skewed, humorous and complex completeness composed by different elements, where the soft and feminine joins with the slightly hard and masculine. Stella Nova is eccentric with an open approach towards everything between heaven and earth.

Strictness: Stella Nova knows where the brand is going and acts accordingly: Structures the collection, segments the markets and customers, optimizes the processes. Stella Nova directs all actions towards the positioning as an accessible designer brand. 

Our passion is inspired by our 4 core values: love, unpredictability, eccentricity and strictness. Through these values we combine "liberating skewness"and traditional business approach and act as a small group of people who can change the world